Recent strategic planning and commercial storytelling projects include:
Departmental restructuring and reorganization
Defining job roles, job descriptions and ARCI frameworks
Building a storytelling framework for a new product launch
Localising a Global Consumer Segmentation Framework
Global Retail Strategy for a new brand launch
Turning the results of a cross-market consumer study into a relatable story
Portfolio Innovation Workshops
Devising a Global Strategic Framework for a marketing & sales function