Bridging Experience, Psychology, and Global Insight
As Director of Mad Beans, I am driven by a profound passion for cultivating success through collaboration. With three decades of honing my craft in the marketing and sales field, I have witnessed the transformative power of effective teamwork first hand. It is this unwavering belief in 'The Power of Teams' that fuels the heart of our company's vision.
After initial degrees in both Accountancy and then Theology (don’t ask), I spent 7 years working in communications agencies before founding my own agency, Toast, with partners in 2001. My journey into the world of human behaviour and understanding was deepened 5 years later when I returned to university in 2006 to pursue a degree and then a doctorate in Psychology. Mad Beans was founded in 2008 during this period of study and exploration.
This rich and diverse background has given me unique insights into what motivates individuals and how to foster cohesive and effective teams. And having worked and consulted in over 25 countries, I have gained a panoramic view of diverse cultures and business landscapes. This global exposure has broadened my understanding of the nuances that shape effective collaboration and reinforced the significance of inclusive, collaborative practices that transcend borders and barriers.
At Mad Beans, our mission is to empower organizations to embrace greatness through teamwork. Drawing upon my commercial experience, psychological understanding, and global insights, I strive to lead our clients on a transformative journey, where they discover their collective brilliance and pave the way to ever greater success.
